The LED lighting industry is moving forward in the "singing down" sound

Inventories increased, profits fell, and there was a wave of closures. The LED lighting industry has become an online hot spot in the past few days. Quick success, short-lived, overcapacity, vicious competition, and constant suspicion, have caused many LED lighting companies to panic and be confused. The report of the 18th National Congress of the Communist Party of China clearly stated that strengthening demand orientation, promoting the healthy development of strategic emerging industries and advanced manufacturing industries, and strengthening the confidence of the development of the entire industry.
China is a big country in the production and consumption of lighting products, and lighting power accounts for about 13% of the total electricity consumption of the whole society. Compared with traditional lighting fixtures, LED lamps have the advantages of low heat generation, low power consumption, long life, good color rendering, fast response, no flashing frequency, no eye injury, and light and short products. If we replace all of the 1.4 billion incandescent lamps in use in China with LED lamps, we can save 48 billion kWh per year.
Relevant experts said that LED, as a strategic emerging industry in the global competitive development, has become a new engine for promoting industrial transformation and upgrading and promoting energy conservation and emission reduction in the post-crisis era.
According to the "12th Five-Year Special Plan for the Development of Semiconductor Lighting Technology", by 2015, the scale of China's semiconductor lighting industry will reach 500 billion yuan, and the cost of LED lighting products will be reduced to one-fifth of that in 2011. The market share should reach 30. In this regard, Yang Lanfang, deputy secretary-general of China Semiconductor Lighting Engineering R&D and Industry Alliance, said that with the policy support and investment of the national authorities and local governments, China's LED lighting industry will enter a period of explosive growth in the next three years.
It is understood that with the continuous improvement of LED technology and the continuous decline of cost, the application of LED in urban landscape lighting, decorative lighting and small-size backlight has entered a mature stage; it has entered a high-speed development in the field of large-size backlight and large-screen display. The growth period; general lighting products will soon enter the high-speed development period from the introduction period.
LEDs were promoted and applied in activities such as the Beijing Olympic Games and the Shanghai World Expo, accelerating the popularity of LEDs in landscape lighting, outdoor public lighting, and commercial lighting. According to estimates, only 50,000 square meters of LED landscape lighting in water cubes can save 745,000 kWh and save more than 70 energy-savings compared with fluorescent lamps. At present, China has become the world's largest LED manufacturing country. In 2011, the output value of China's LED industry (excluding Taiwan) was 156 billion yuan, with a growth rate of about 30. It is estimated that the total output value this year will exceed 200 billion yuan.
At the same time as the rapid development of the LED lighting industry, there have been some noises and chaos in the market. Under the guise of the government's favorable policies and broad market prospects, the temptation of countless gold diggers to follow suit, and they want to seize the opportunity in the exploration stage of this emerging industry. Many domestic foreign industry players or powerful enterprises, or jointly set up factories, or set up subsidiaries to attack LED lighting. The investment boom of a swarm of bees, coupled with the large-scale entry of foreign-funded enterprises, the competition in the LED industry is rapidly heating up. Some companies that only want to make a fortune enter the industry, but they just speculate on the concept of energy saving, but they can't really save energy. Faced with the fierce competition in the market and the pressure from rising raw material costs and blocked exports, these companies are willing to sacrifice quality. These inferior LED products have disrupted the market price and made consumers' trust in LED products greatly compromised, leading to a vicious circle.
According to public information, there are currently 8,000 LED companies in China, of which more than 5,000 are in the downstream of the industrial chain, do not master the relevant core technologies, and the gross profit margin is very low. Many companies are facing the risk of bankruptcy. As of the end of 2011, there were more than 80 LED lighting companies in Shenzhen. In Foshan, Guangdong Province, which is in the same province as Shenzhen, nearly 10% of enterprises closed down in 2011.
Innovation, promotion, and standards can not be less for some small and medium-sized LED companies to close down, the experts pointed out that there is no need to panic.
It is normal for enterprises in the initial stage of the industry to exit 10 to 20 to exit the market. The reshuffle integration is the only way to return the impetuous LED industry to rationality.
Wang Dianxi, honorary president of Shenzhen Semiconductor Lighting Industry Development Promotion Association, believes that the broad development prospects of the LED industry are obvious to all. It is impossible to judge whether the production capacity is excessive with short-term market performance. At present, China has formed LED industry clusters with three major regions including Bohai Sea, Yangtze River Delta and Pearl River Delta, and has a number of outstanding leading enterprises. Compared with the current over-represented voices such as overcapacity and bankruptcy, the core technology research and development capabilities are relatively weak, patent barriers and lack of industry standards are more worthy of attention, which really restricts the rapid development of China's LED industry.
Guan Baiyu, secretary-general of China's semiconductor lighting/LED industry and application alliance, holds the same view. She pointed out that the LED lighting industry is a typical high-tech industry with high investment, high returns, high risk and high-end talents. It is also a multi-technology integration industry with a long industrial chain involving semiconductor materials, optoelectronic devices, integrated circuits, New light sources, lighting appliances and applications. To this end, further efforts will be made to support LED companies to improve their independent innovation capabilities and to develop and master key technologies. Through the support of relevant national departments and local government science and technology projects, multi-party resources will gather technological innovation and product innovation of semiconductor lighting. At the same time, we will build the innovation institutions such as enterprise technology centers and lay a solid foundation for building a technological innovation system. Strengthen the interaction of the industry chain, including materials, chip manufacturing, packaging and testing, power modules, drive circuits, light sources, lamps and special equipment, instruments and other links. To meet the needs of the market, we will increase the application of LED lighting in various fields and promote the coordinated development of industry and applications. For the healthy development of the LED industry, the government's policy support and application promotion, enterprise technology innovation, industry standard setting, one can not be less. Guan Baiyu said.
During the interview, industry experts said that there are many variables in the competition pattern of China's LED industry, but enterprises with capital, scale, technology, brand and market channel advantages will become the mainstay of market integration. As long as we adhere to the combination of government promotion and market operation, adhere to the combination of technological innovation and application demonstration, adhere to the combination of cultivating emerging and transforming traditions, and adhere to the combination of supporting enterprises and cultivating clusters, China's LED industry can seize the commanding heights of industrial development and grasp the market through efforts. The international voice of competition.

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