Near the end of the year, the overall market for heavy trucks has fallen by nearly 30% this year. Although the heavy truck sales volume of CNHTC has fallen by nearly 26%, it is clearly better than the overall level of the industry, and some markets have even grown against the trend. The heavy-duty commercial vehicle sales department Lubei Branch (referred to as Lubei Branch) is one of them.
"Our sales of heavy trucks this year have also increased slightly from last year. Among them, the sales volume of standard heavy trucks has increased by 30%," said Zhang Xiaofeng, general manager of Lubei branch.
In the end, heavy-duty commercial vehicle Lubei Branch is based on what is the worst year of depression? In an interview with Zhang Xiaofeng, Fang Dewang’s reporter found the answer.
Why does sales fall?
"This year's increase in company sales is mainly due to the increase in the sales volume of standard heavy trucks, which has risen by 30%." According to Zhang Xiaofeng, in previous years, the company's heavy-duty heavy trucks sold more, and the proportion of standard-loaded heavy truck sales accounted for less.
It is reported that in the past, the image given by Heavy Truck Heavy Duty Trucks was a word - 'heavy', so the heavy-duty heavy truck market is an advantage of heavy trucks. “However, in recent years, SINOCHEM has continuously adjusted the products in the market segments, and the subdivided products are matched with the corresponding advantages. For example, the light-weight matching of the Henderson rubber suspensions is widely used in the standard-load products.â€
In order to prove the lightweight effect of Heavy Truck Heavy Duty Truck, Zhang Xiaofeng personally invited the user to witness the vehicle's scale inspection. “As a result of over-scale, the weight of H7 heavy truck H7 equipped with Hendrickson rubber suspension is 0.1 tons lighter than that of other brands of trucks.†This method of “seeing is believing†has gradually opened up heavy-duty heavy truck heavy trucks. market.
Hendrickson Rubber Suspension
According to Zhang Xiaofeng, the lightweighting of Hundsun Rubber Suspension has played a significant role in boosting the sales of light weight heavy trucks promoted by the company in recent years. "The biggest feature of Hundsun Rubber Suspension is that it can reduce the vehicle's self-weight by more than 400 kg. This feature has won the recognition of many users of the logistics of transport logistics."
In addition, natural gas heavy trucks are a hot spot this year. Zhang Xiaofeng, who has more than 10 years of experience in sales of heavy trucks, told reporters that sales of natural gas heavy trucks in Shandong, Hebei, and Henan provinces have been very good this year. The sales of natural gas vehicles for this year's CNHTC have more than doubled from last year, and natural gas heavy trucks in northern Shandong Province have The market also showed explosive growth. These natural gas heavy trucks are basically equipped with Hendrickson rubber suspension. “Especially in the western part of Shandong Province, the heavy duty trucks that carry coal or cargo are basically equipped with Hendrickson rubber suspension as a standard.â€
Whether in the heavy-duty truck market or the natural gas heavy-duty truck market, Zhang Xiaofeng stated that Hendrickson Rubber Suspension has played a significant role in promoting the company's total sales this year, "at least 5-10% of our sales growth."
From question to standard
Although heavy weight lightweight heavy trucks equipped with Hendrickson rubber suspensions now enjoy a high degree of acceptance among users, Henderson Rubber Suspensions have been repeatedly questioned over traditional leaf springs.
“In the first few years, there were indeed some difficulties in the promotion process of Hendrickson Rubber Suspension.†Zhang Xiaofeng frankly stated that when recommending Jensen Rubber Suspension to users familiar with leaf springs, everyone had a great deal of strength and reliability. Big doubts. “In the initial promotion of lightweight heavy trucks equipped with Hendrickson rubber suspension, it was very difficult to convince users that only a very small number of users would try out.â€
However, it was through the trial installation of the first batch of users that the heavy truck standard heavy truck carrying the Hendrickson rubber suspension brought a good reputation and the market sales gradually began to improve. “A year later, in 2011, Hendrickson rubber suspension began to receive approval from some users, and the loading rate reached 10-20%. This year, Hendrickson Rubber Suspension has become a standard, lightweight H7. The tractor loading rate is up to 60%. Vehicles that do not have Hendrickson rubber suspensions may not yet be available to the user."
So, does Henderson Rubber Suspension meet the needs of pulling coal cars to adapt to the poor road conditions?
For reporters' questions, Zhang Xiaofeng stated that apart from allowing users to be most satisfied with the advantages of being able to reduce the weight of more than 400 kilograms, users generally believe that the comfort and shock absorption of Hendrickson rubber suspension are very good and superior to the leaf spring suspension. .
Not only that, Zhang Xiaofeng also stressed that, from the perspective of the entire life cycle, Hendrickson rubber suspension is also significantly better than the leaf spring suspension. "The oldest user has been used for more than two years and it does not reflect the need for maintenance or repair. If it is a leaf spring suspension, it will enter a normal maintenance period after two years." Therefore, according to Zhang Xiaofeng, It is economical and reliable, and it is also a key factor for Hendrickson's rubber suspension to win customers' purchase.
Lightweight growth and long-term trends 瀚瑞森 contains growth potential
The year of the big drop can be defeated and won, which is inextricably linked to Zhang Xiaofeng’s sharp judgment on the market over the years. So how does he look at the market next year? What strategies are you planning to use to further expand the market and increase sales?
Zhang Xiaofeng judged that the heavy truck market must be better than this year. In terms of time, the beginning of the beginning of the year, the pace of market growth will gradually accelerate, but the growth pattern and peak season of the market next year may differ from previous years. In terms of strains, there will be an increase in heavy trucks of all categories, but engineering heavy trucks will be better than highway trucks.
Next year, the new product of the joint venture between the CNHTC and Manmann of Germany will be put on the market, and the Lubei branch where Zhang Xiaofeng reports will also bear a certain amount of sales. Therefore, "we must work hard to make sales work." He will The target for next year is set to increase sales of heavy trucks by 30-50%. â€
By the end of this year, the state has implemented super-administration of governance for more than a year, but there are still many vehicles overloaded repeatedly. "Super cure is irreversible. In the future, heavy-duty truck products will tend to be lighter." Therefore, Zhang Xiaofeng frankly stated that heavy-duty trucks will make further fuss about lightweighting. For example, a high-quality assembly like Hendrickson Rubber Suspension is used for matching to further reduce its own weight.
At the same time, Zhang Xiaofeng predicts that with the slow economic growth and rising energy demand, sales of lightweight energy transport vehicles and entire road vehicles will increase by 20%. "The company must continue to do a good job in promoting this market."
He believes that the buyers of such vehicles mainly focus on users of long-distance goods or coal transportation. “This type of user has higher requirements for the lightweight, reliability, and economy of vehicles.†The lightweight heavy truck equipped with Hendrickson's rubber suspension precisely meets the needs of this type of user, and this also becomes Zhang Xiaofeng who dares to propose high The magic weapon for growth.
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