Market demand changes High-end light trucks are favored by oil transportation industry


Although the demand for light trucks in the oil industry is still mainly economic, the market demand for medium and high-end products has begun to increase significantly, especially in Daqing and Karamay. The medium-to-high-end light trucks also changed the competition between two brands, forming a diversified competitive landscape of brands such as Qingling, Jiangling, Ao Ling, Dongfeng, Jianghuai and Futian.

Market demand changes

Environmental protection and energy conservation are trends in the demand for light trucks in the oil industry. Emissions compliance and low fuel consumption are indispensable conditions. With the acceleration of the process of oil production and the urbanization of petroleum mining areas, changes in social development have put forward higher requirements for the transport capacity of mining areas. The mainstream models of urban logistics and distribution require that they be able to meet market demands in terms of safety, environmental protection, carrying capacity, economy, aesthetics, and reliability.

Due to the need for intercity transportation and the development of long-distance logistics, more and more light trucks are driving on high-grade highways. The advantage of medium-to-high-end light trucks is "high-speed and heavy-duty," which has gradually become the main force of the light truck market, and it is also the common consumption trend of oil transportation and oil production.

The growing maturity of the light-card market and consumer psychology has promoted the market demand for mid- to high-end products, and the focus of competition among enterprises has begun to tilt toward the high-end areas. The concept of consumption of oil users has begun to change. Previously, users purchased cars merely as a purely means of production. Now many users, especially those who once again purchase cars, pay more attention to aesthetics, ride comfort, and safety of use. Sex etc.

Toward heavy-duty, high-speed development

Today, as raw material prices and competition continue to intensify, companies that produce light trucks must avoid high-end light trucks if they want to avoid low-end price competition and increase product profitability. This will make it possible to take the initiative in the light-card market. . Jiangling, Qingling, Ao Ling, Dongfeng, Jianghuai and other light-card companies with high-end products are all waiting for their attention, and they have turned their eyes on this market and snatched the “cake” in this market.

With the ever-increasing competition, the economy of medium-to-high-end light trucks has become a common concern for manufacturers. They no longer only pay attention to the fuel consumption of the product, but also how to save money for the user, and fully advocate "efficient, high-yield", emphasizing through the vehicle's super bearing capacity, high transport efficiency, low operating costs To achieve the user's high revenue. For example, increasing the range of goods that can be shipped, newly developing and designing low-bay products, making loading and unloading goods more convenient and more efficient, and making major breakthroughs in both economical and reliability.

A light truck dealer told reporters that the best selling vehicles in the market are high-end, heavy-duty mid-to-high-end light trucks.

Beautiful and humanized trend

As a light truck, one of the production tools, it is extremely important to be able to pull more, pull more, and run faster. This is directly related to the interests of users. In addition, the subdivision and development of logistics and transportation make light trucks more involved in medium-to-long-distance inter-city cargo transportation, and light truck users have increasingly higher requirements for the cab. They are spacious, comfortable, beautiful, and even reach the “car interiors”. "The standard.

Today, the large capacity and large cabs of medium-sized light trucks on the market are designed to meet the needs of users. Many people in the logistics industry stated that the development of modern logistics and transportation is getting faster and faster. The market requires light trucks to fully display the features of heavy load, comfort and high speed.

In the field of high-end light trucks, manufacturing companies also strive to highlight differences in details with their competitors. For example, the introduction of eco-friendly light trucks has made products look more beautiful and fuller in shape; the wide-body cab has been introduced, and humanization has been placed at the top of the list. Mechanical engineering was carefully designed. Numerous practices have proven that whoever meets market requirements in terms of safety, environmental protection, carrying capacity, economy, appearance and reliability, whoever takes the initiative in the future market and wins more market share.



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