In December 2013, the sales volume of heavy trucks in Dongfeng Commercial Vehicles reached 16,400 vehicles, an increase of 58.2% year-on-year, and a 6.5% increase from the previous quarter. From January to December, the cumulative sales volume of medium-heavy trucks exceeded 170,000 vehicles, an increase of 16.1% year-on-year, and continued to maintain its leading position in the industry.
The data shows that from January to December 2013, the accumulated sales of Dongfeng Commercial Vehicles in the card were nearly 51,000, an increase of 12% year-on-year; the cumulative sales of heavy trucks were more than 120,600, an increase of 18% year-on-year. Independent caliber (excluding Dongfeng Liuzhou Trucks) maintained its leading position in the heavy truck market. In addition, the sales volume of Dongfeng Commercial Vehicle No. 4 has been steadily increasing and it has maintained its leading position in the industry. While the sales of commodities were better than expected, the Dongfeng Commercial Vehicle's aftermarket business grew rapidly and formed a new value growth point. This year, the sales of accessories increased by 7% year-on-year.
Continuing to provide customers with satisfactory products and create greater value is the unremitting goal of Dongfeng Commercial Vehicles. It is also an important reason why Dongfeng Commercial Vehicles has achieved marketing success in 2013. In 2013, Dongfeng Commercial Vehicle continued to enhance its technology research and development capabilities, and new product projects progressed smoothly. In April, the new strategic commodities Tianlong flagship high-performance long-distance transport vehicle and Dongfeng Tianlong quasi-heavy medium and long-distance transport vehicle were released. In the second half of the year, many models of the National IV products were launched, and new X7 series engines and other new products were developed in the powertrain. In addition, Dongfeng Commercial Vehicle Co., Ltd. continued to follow up on the investment in the new Dongfeng Commercial Vehicle Plant and the new production line in order to further enhance the manufacturing level and enhance the development momentum.
In 2013, Dongfeng Commercial Vehicle Co., Ltd., a brand new starting point for building a strategic alliance between Dongfeng and Volvo, deeply focused on marketing transformation and achieved major breakthroughs in the transformation of networks, after-sales, and sales, further enhancing the market competitiveness.
In terms of network transformation, Dongfeng Commercial Vehicle Co., Ltd. has built an integrated multi-level training system, launched an online corporate governance program, promoted the transformation of the business model (profitability, business model) of the network, continued expansion of network scale, and stable network structure; In terms of transformation, Dongfeng Commercial Vehicle Co., Ltd. shifted from focusing on single-sales profitability to focusing on profitability in the after-market, from focusing on new volume and resolving complaints to focusing on inventory and creating value, and at the same time greatly increased the exclusive accessories franchise rate; in terms of sales transformation, Actively preparing the marketing system for the special chassis market, further strengthening the regional team strength of the product line, and at the same time achieving a major breakthrough in market share, and initially established a one-stop order-driven process for customers.
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