· LeTV Auto Tesla Faraday wants to subvert the traditional car

There is an IT executive who is joking to comment on the Consumer Electronics Show (CES): "One year CES chose the Spring Festival period, and the result of investment was a problem. Many Chinese companies were absent. CES was very shabby that year." The “2016 CES” naturally circumvented this problem, so Chinese companies, which accounted for nearly one-third of the total number of participating companies, once again hosted this CES with the host US companies.

Different from previous years, “2016 CES” is no longer a consumer electronics company singing “unicorn”, car companies are also brilliant, car booths occupy almost a quarter of the entire CES venue. The car technology from the traditional car companies of Ford, General Motors, Volkswagen, Audi, BMW, Fiat-Chrysler, Hyundai, Mercedes-Benz and so on is refreshing.

Regrettably, this year's CES, "Securities Daily" reporter did not see the figure of traditional Chinese auto companies, but the Chinese Internet company LeTV issued the sound of automotive products and car networking technology. First, on January 5th, LeTV CEO Jia Yueting invested in the American start-up electric car company Faraday and LeEco strategically cooperated with the electric super concept sports car FFZERO1. Then, on the opening day of CES, the Aston Martin RapideS equipped with LeEco's latest car networking system was exhibited.
The "Securities Daily" reporter noted that, coupled with the previous cooperation between LeTV and Beiqi, LeTV has already been associated with three car companies at home and abroad. Where is LeTV's road of "combining vertical and horizontal"? The answer from LeTV supercar co-founder Ding Lei is unexpected: "Our philosophy is to announce our system, not only to our needs to many partners, but also to open our electric vehicle technology and Internet technology to the whole machine factory. We are not trying to sell cars simply. Our aim is to change the way the whole society travels."

If, as Ding Lei said, LeTV's openness in electric vehicle technology is even higher than Tesla's open patent technology, will LeTV still build its own car? The answer is yes. "2016 Beijing Auto Show, LeTV will also show a concept car of a super car, as to what kind of, to what extent, will be released at the time," Ding Lei told the "Securities Daily" reporter.

The focus is not on "making a car"

From the middle of 2014, Jia Yueting continued to release the news that LeTV “may” be a car. The questioning about LeTV’s car being a “good story” has never stopped. When LeTV signed a strategic cooperation agreement with BAIC in March 2015, it was said that LeTV only provided car networking services, and LeTV did not build cars; when LeTV and Aston Martin signed a cooperation project on December 3, 2015, some people still It is said that LeTV only provides the "that screen" service in the car. LeTV can't make a car: When the first electric concept sports car that LeTV cooperated with Faraday invested by its boss before the CES show in early January 2016, it was still asked if LeTV would Do you build your own car?

When LeTV was in the forefront of the turmoil, the music of the LeTV management team was "LeTV will make its own super car", but 2 years is about to pass, the shadow of LeTV supercar has not been seen, Ding Lei every time interviewed by reporters, Always want to stop and say, in the end LeTV super car is a car, or something else?

"The Internet is not just building an electric car, but driving the Internet with an electric car." Ding Lei told the "Securities Daily" reporter that he believes that the future of the business world is the customer's final say. The position of the whole machine factory in the traditional industry will undergo fundamental changes. You said that the revolution is good, that subversion is also good, and fundamental changes will occur.
Ding Lei said that LeTV is not limited to cooperation with BAIC, cooperation with Aston Martin, and cooperation with Faraday. In many domestic markets, cooperation is also being discussed. "Our philosophy is to announce our system and give us a lot of demand. Partners, but also open our electric vehicle technology and Internet technology to the whole machine factory, we are not simply selling cars, our aim is to change the way the whole society travels."

"Traditional cars run on the road are a pollution, and now the car is concentrated for sharing, including our unified electricity, unified control of pollution, far less pollution than cars scattered outside, although power generation is polluted, but Power generation can be centrally controlled, and we need our wisdom to fully coordinate and divide the work between partners. We hope that all social forces will work together to change the current mode of transportation," Ding Lei said.

Can you subvert the traditional auto industry?
In Ding Lei's mind, LeTV's See plan is a super electric vehicle ecosystem, which not only produces electric vehicles, but also includes two other aspects: one is the interconnection application, LeTV is based on the interconnection technology to build the car; the second is the ecosystem. Use LeTV's ecosystem to build cars, use them in entertainment, sports, movies, TV shows, etc. to create an ecosystem that will drive the future.

With Aston Martin currently limited to the Internet of Vehicles, LeTV and Faraday's cooperation has penetrated into the three aspects of vehicle, Internet and content cooperation. In particular, the cooperation in the whole vehicle has gathered how strong the Faraday car technology of the R&D team that the major automobile companies have dug. Only the other four vice presidents except the CEO are from Tesla. The Faraday vehicle can be seen. The technical strength of the field is undoubtedly invaluable for the creation of LeTV's own super car.

Ding Lei told the "Securities Daily" reporter that the "Internet-made car" proposition is not exact. He believes that the Internet-made car must be based on traditional car-making, but the concept of Internet-making cars extends from traditional car-building to the Internet ecosystem. There is no difference between Internet-built cars and traditional car manufacturers. There is no difference in technology. Even after the meeting.
The difference between Internet-built cars and traditional cars is in the battery and smart parts. “The mechanical parts and production parts of a car in the development of the whole vehicle are getting less and less, which may only account for 30%-40%. The large proportion is the battery part and smart driving. The Internet is just powerful in this part. "Innovative advantages", Ding Lei believes, so that the Internet car based on the traditional car, plus the Internet, plus the ecosystem, has its unique advantages, and even the advantages of innovation and subversion.

Nick Sampson, senior vice president of R&D and engineering at Faraday, also expressed the same view: "Now the traditional car companies are changing themselves, but such companies have too much history behind them, too many legends, they also have a lazy unwilling to change positively, so New companies like LeTV and Faraday are likely to subvert this industry."

But is the situation really like Ding Lei and Nick Sampson? At least for the time being, it is still too early, and there is no breakthrough release of CarPlay and Google's AndroidAuto, which were previously boiled by Apple. At this CES show, there is no breakthrough release. Only this CES is dominated by traditional car companies. The most advanced automotive technology demonstrations such as autonomous driving, driverless driving and gesture control can be seen. Internet companies have a long way to go before they can subvert traditional car companies.

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