In order to better cope with the increasing digitalization demand in the Chinese market and enhance the user experience of Chinese consumers, Michelin has made a brand-new revision to its official Chinese website (http://www.michelin.com/) and was officially launched in December 2015. This is the second upgrade of the Michelin Chinese website following the 2012 revision.
Michelin Chinese official website
Mr. Fang Nord, president of Michelin (China) Investment Co., Ltd., said: "As a global tire technology leader, Michelin has always been committed to continuous innovation to meet the growing and diverse needs of Chinese consumers. Compared with the past, the rich and colorful The digital experience is becoming more and more necessary.The new official website of Michelin is a new digital platform designed and produced by the Michelin Group globally.It will reach all end users and bring a whole new digital experience to all users.We hope This revision will better showcase Michelin's brand image and provide Chinese consumers with more convenient and caring services."
Michelin's new official website fully considers the browsing and usage habits of local consumers at the beginning of the design, which ensures the convenience and smoothness of the user's experience; at the same time, the new website visually adhering to the consistent Michelin style, simple and vivid information display, and more In line with the user's visual habits. In terms of functions, the new website has also added some new functions while optimizing the original functions, and according to the browsing and searching habits of Chinese consumers, it has done web design, function module location, query steps, and social media sharing functions. A substantial improvement.
The new open tire search engine is perfected in terms of personalization, users can search according to their own needs, can find by car, tire category, tire size, etc., simple and quick direct search results; the new website also improved dealer searcher As long as the mobile phone is nearby, the user can directly “use the current location†to locate, easily locate the key, and quickly and accurately find all the Michelin dealers nearby.
In keeping with today’s growing socialization trend, the new website introduces elements of sharing and interaction. On the product information page, in addition to the user's browsing habits, and in a more concise and intuitive way to deliver information, the new real user comment function allows users to express their opinions on the new official website, express their opinions, and at the same time, can refer to other users. Suggestions for picking tires that suit your car.
With the maturity of the Chinese auto market, Michelin will continue to innovate to meet the needs of Chinese consumers. The new Michelin China official website will work with Michelin quality products and services to better serve Chinese consumers.
As a leader in the global tire industry, Michelin is committed to improving the sustainable mobility of goods and humans. Its tires, manufactured and sold, are widely used in aircraft, automobiles, bicycles/motorcycles, construction machinery, agricultural machinery equipment, and trucks. Above transportation tools. At the same time, Michelin also provides electronic mobile support services for travel through ViaMichelin.com, and publishes travel guides, hotel and restaurant guides, maps, and road maps. Headquartered in Clermont-Ferrand, France, the Michelin Group currently has 67 plants in 17 countries and 111,200 employees in more than 170 countries. Michelin has a technical center and has several R&D operating agencies throughout Europe, North America and Asia. (For details, please visit)
In 1989, Michelin established its first representative office in mainland China in Beijing. In the spirit of a century of innovation, Michelin brought advanced technology and high-quality products to China. At the end of 1995, Michelin Shenyang Tire Co., Ltd. was established. In 2001, Michelin (China) Investment Co., Ltd. was established in Shanghai. Currently, Michelin has more than 7,500 employees and four factories in China. It has sales offices in Shanghai, Guangzhou, Chengdu, Shenyang, Xi'an, and Hong Kong, and has a sales network throughout the country. ()
Wonderful miles from innovation
As a global leader in tire technology, Michelin has continued to break through the boundaries of today's technology for 125 years and continues to innovate to increase the sustainable transportation of people and goods. Michelin believes that sustainable transportation is a key demand for human development. Therefore, we are determined to make progress and create new areas of safer, more convenient and environmentally friendly sustainable transportation. This concept runs through every tire designed by Michelin and every service provided to consumers and commercial customers.
From laboratory concepts to industrialization, from supporting services to travel guides, and even promoting the formulation of industry standards and rules, and creating a world-class platform for cooperation and innovation, Michelin has invested in innovative resources that are unmatched in the industry. Today, Michelin has become the benchmark for a variety of tire and travel-related services, meeting consumer needs and leading a global strategy for sustainable growth. We always work hard to lead the way forward. Because innovation is Michelin's DNA.
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