Of course, whether it is a traditional service or an Internet product, it is nothing but two things to gain market recognition: price advantage and service quality. From the current point of view, the official first wants to do an app called "Rights," and citizens can use it after they have downloaded it. This seems to be the thinking of Internet products. However, this was also a government-led project, but the winning bidder was a traditional taxi company with a state-owned holding background, including the current closed beta. According to thief, the most probable prospect is that the approximate rental car will not compete with the market-oriented car, but will compete with “policyâ€. Taxi companies may increase their own policy lobbying capabilities, allowing the car rental car to receive more policy care.
According to reports, the Guangzhou pilot car rental service pilot project or will be named as "about" the platform has completed the tender, has entered the beta stage. In the current situation where the Internet predators strongly stationed in the special car service market, the common concern of public opinion is, how can Guangzhou's car rental compete with them?
Purely from the perspective of market competition, people can easily draw pessimistic conclusions. However, if you take into account the specific conditions of the city's dispatch system, this issue may not necessarily constitute an internal anxiety for the official and taxi companies. It is not hard to imagine how the Yangcheng pass dispatch system competes with software such as Didi taxis. The fact is that, as the commentators have pointed out repeatedly, Yangchengtong Company almost never needs to worry about this issue. What is the power to support Yangchengtong's confidence? It is a monopoly. All taxis are required to install the system and pay a monthly rent of one hundred yuan. Although taxi companies have subsidies for drivers, they do not have the power to choose them.
Therefore, from the current point of view, we cannot make any conclusions about the market prospects of car rental because it is unclear what kind of policy support will be given by the relevant departments in the future to ensure that it has a place in the market.
In fact, to discuss the prospect of renting a car, we must first clarify whether it is a traditional taxi service or an Internet product. If it is the former, then it must be the same as the current taxi, and this issue seems to lose its significance. However, the official seems to have stressed the distinction between car rental and taxi and tried to highlight the attributes of the Internet.
Of course, whether it is a traditional service or an Internet product, it is nothing but two things to gain market recognition: price advantage and service quality. From the current point of view, the official first wants to do an app called "Rights," and citizens can use it after they have downloaded it. This seems to be the thinking of Internet products. However, this is also a government-led project, not to mention that the decision-making and the hearing are all about the government fully controlling the entire agenda, and even said at the tender meeting that it would actively absorb all kinds of Internet companies to participate in an open manner. "But the winning bids were all of the traditional taxi companies with a state-owned holding background, including the current closed beta."
Can not say that the government-led, traditional taxi companies will certainly not be good Internet products, but traditional companies can do better than Internet companies do? If we still use the traditional thinking to make an internet product, how do we look at its future?
Just take the advertising marketing investment to expand its influence to seize market share. For example, the current market-oriented special car investment in this area is often in the hundreds of millions. How much is the cost of car rental preparation for advertising? Although the use of the rental car itself is strictly a public policy. With the media's coverage and discussion of public policies, car rental has been able to expand its popularity, but the effect is limited. Nearly 3,000 cars are about the same size. They invest too much advertising, share the cost, and put too much pressure on pricing. If they do not invest enough, they cannot expand their influence. As a product with strong regional attributes, the coverage of 3,000 vehicles in the service area will ultimately affect its service quality, including market analysis of potential customer groups, which may require more detailed analysis and evaluation. .
Of course, the committee has not completely blocked the way to cooperate with Internet companies to use its platform, otherwise it is not hard to imagine that not only the cost of developing APP, the user experience of APP can reach the level of Internet enterprise products, etc., it is only an advertising investment. This is enough to become a major problem for the future development of car rental. However, once the cooperation with the Internet enterprise platform, the situation may become puzzled: about car rental as a taxi, in theory, can enjoy the central government's fuel subsidies; and the same car on this platform, But can not enjoy this treatment. There is no doubt that this is an obvious unequal competition. Then how will we face the question of "monopoly"? Of course, taxi companies do not care, but Internet companies will certainly care about, then under what conditions, Internet companies are willing to cooperate with about rental car? In this sense, this may be the reason why taxi companies are more inclined to develop their own apps instead of collaborating with existing Internet enterprise platforms.
Therefore, it is believed that the most probable prospect is that the rental car will not compete with the market-oriented car, but will compete with “policyâ€. Taxi companies may increase their own policy lobbying capabilities, allowing the car rental car to receive more policy care. For example, imagine the following situation: With the deepening of bus reform, the number of government buses is bound to be greatly reduced. If the original bus demand, to digest the 3000 car rental, of course, more than enough - and to do It's easy to get to this point.
Chili Sauce Processing Line,Red Pepper Sauce Line,Chili Sauce Machine,Hot Sauce Producing Machine,Chili Paste Machines
QINGDAO HK MACHINERY AND EQUIPMENT CO.,LTD , http://www.hk-machinery.com