·Chinese auto brands accelerate overseas market layout

Although China's domestic auto market growth rate has slowed down, China's auto export momentum has been sung all the way. In recent years, China's autos have continued to transform and upgrade, and their competitiveness in overseas markets has been significantly improved. In 2017, China's auto exports increased by about 26% year-on-year, showing a relatively fast growth trend. Actively exploring overseas markets has become a new opportunity for Chinese auto brands to seek development.

On the evening of January 8, China FAW released the brand strategy of the new Hongqi. The brand concept of Xinhongqi is “Chinese-style new high-level refinement”; the strategic goal is to become “the new high-end brand” of “China's first and world famous”. China News Agency issued a picture of China FAW

Dongfeng Company vigorously built global production and sales. In 2017, its overseas exports reached 65,000 vehicles, an increase of 155.3% year-on-year. At the same time, it has signed a “going out” strategic cooperation agreement with more than 20 central enterprises to achieve “joining the sea”. . In the next five years, Dongfeng will launch more than 40 products in more than 70 countries and regions overseas, and the number of overseas dealers will increase to 912. By 2020, its overseas export sales target will reach 150,000.

There is no such thing. China FAW Group's overseas business has so far spread to Southeast Asia, Africa, the Middle East, Latin America and other sectors, covering 48 countries. In many countries including Iran, Pakistan, South Africa, Vietnam, Malaysia, the Philippines, Mexico, etc., China FAW has established an overseas KD assembly plant and is committed to the transition from “product output” to “capacity output”.

BAIC Group is actively deploying seven overseas R&D centers in North America and Europe, and vigorously building four overseas bases in the Americas and the Middle East, and accelerating the promotion of 19 overseas KD projects in Egypt and Mexico.

Guangzhou Automobile Group has completed the layout of many sectors in Southeast Asia, Eastern Europe, Africa and the Americas, and initially built a global sales network and service system to enhance the high-end image of its own brand cars.

Brilliance Group has also set up production bases in Iran, Russia, Egypt and other countries, and the strategic layout of overseas markets has begun to take shape. At the same time, through the joint venture with BMW, Brilliance Automotive acquired BMW's core technology – four advanced engines with Euro 6 emission standards. This is the first time BMW has authorized an outside system to produce BMW engines. Brilliance Automotive has become the only car company in China's auto industry to achieve "market-for-technology".

Brilliance Group plans to enter the “first echelon” of overseas sales of self-owned brand cars in China in 2018, and actively create high-quality brand image in important overseas markets.

According to the analysis of experts from the China Association of Automobile Manufacturers, China's auto exports in 2017 benefited from the improvement of the global economic situation. At the same time, it is also inseparable from the continuous improvement of product competitiveness and the acceleration of overseas market layout by Chinese auto brands.

Industry experts stressed that in 2017, Chinese auto companies accelerated the strategic pace of “going out”, increased the research and development of export products, improved the quality of export products and after-sales service, and further enhanced the international influence, thus promoting the gradual expansion of China's auto export share. At the same time, the implementation of the “Belt and Road” initiative has also provided a strong guarantee for Chinese cars to “go global”.