As an emerging force in the world tire industry and an innovative and environmentally-friendly concept, Nexans Tire brings the most innovative, technologically and environmentally-friendly quality to Nachsen while interpreting the company's global strategy and accelerating its determination to enter the Chinese market. product.
In 2007, Nexans established a production plant and research center of approximately 500,000 square meters in Qingdao, China, which began operations in 2008. In addition, based in Shanghai, it established branch offices in major cities in China such as Beijing and Guangzhou, and actively carried out sales activities. As a result, it broke through 1 million sales in the third year after entering the Chinese market.
According to Li Binghe, president of Nexans Tire Global Marketing, starting in March, Nexans Tire has supplied tires to Chinese local auto manufacturers. In the future, with the continuous expansion of supply to Chinese auto companies, it will also drive sales of tires in the Nexans domestic market.
Li Binghe, President of Nicarax Tire Global Marketing, said, “Especially at this year’s Shanghai International Auto Show 2011, Nexen will use this as an opportunity to promote our product quality and technical strength in the world's largest auto and tire market in the Chinese market, and Improve brand awareness through regionally differentiated marketing strategies."
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