Lexus will launch 9 new cars in the United States this year, increasing sales by 20%

Lexus CT200h
Lexus will launch 9 new cars this year

Geely Automobile reported that in order to recover the throne of US luxury car sales, Lexus set out to expand its product lineup in 2012 to increase sales. According to the plan, it will launch 9 new cars this year, and it is expected that sales in the US market will increase by more than 20%.

In 2011, due to the continuous earthquake and flooding impacts of Japanese car companies, and the strong momentum of German luxury cars, Lexus handed over 13 years of US luxury car ownership. BMW and Mercedes have sold more than Lexus in succession, ranking the top two sales in the US luxury car market. So Lexus debuted at this year's Detroit auto show frequently new car or announced the development plan, set a compelling goal, in order to return to the top.

The 9 new cars will release Lexus brand general manager Mark Templin this year. Lexus’ sales target for 2012 is a 21% increase from 2011 and increased from 198,552 last year to 240,000. . Templin said: "This year our sales will grow faster than any other luxury car brand. Our basic sales target is 240,000, but it may eventually exceed this figure."

Lexus GS350
Lexus will launch 9 new cars this year

Templin also revealed that in 2012, Lexus will release nine new or refurbished cars, as well as three F sports car derivative models. The first is that the LS, GS, ES and IS four Sedan sedan core series will be redesigned. In February of this year, the new Lexus GS 350 and GS 450h will be available first; after that, the new Lexus ES 350, Lexus IS 250 and 350, and Lexus LS 460 and 600h.

In addition to cars, the LX SUV will also be updated. The next-generation LX models will gradually deviate from the Land Cruiser platform features, and will have more individual-like structures/carriage bodies resembling cars, and will be close to Nissan's new Pathfinder models.

Lexus LX 570h
Lexus will launch 9 new cars this year

Although Templin did not make a detailed inventory of which nine models, according to Australian motor vehicle Themotorreport, the nine new models may be Lexus GS 250, Lexus GS 350, Lexus GS 450h, Lexus ES 350, Lexus IS 250, Lexus 350 Lexus LS 460, Lexus 600h and Lexus LX 570h.

Considering developing more new cars At the same time, Lexus also hopes to drive future sales growth by entering new business areas.

Karl Schlicht, global product planning and marketing director at Lexus, points out that the CT 200h launched last summer was mature enough to introduce new derivatives, and now requires a more sporty Coupe sedan. Run and compete with Infiniti G37 and BMW 3 Series Coupe. The Lexus design team is also considering launching a seven-seater crossover car based on a car platform design, and the team has studied multiple models for several years.

In recent months, it has been speculated that the CT series will develop high-performance versions of hatchbacks, which may be CT 300h.

Lexus LF-FC
Lexus will launch 9 new cars this year
Lexus will launch 9 new cars this year

Lexus has been looking forward to future Coupe models through the LF-LC hybrid concept car, which debuted at the North American International Auto Show in Detroit. Schleicht expects the price of the new Coupe to be between 100,000 and 130,000 US dollars, which is significantly higher than the 70,000 US dollar price of the SC 430 that was discontinued in 2010, and can leave enough room for the lower-size Coupe models. .

Moving from a frame-type/Body-on-frame SUV to a monobody/Unibody crossover is also one of the development directions for Lexus in the future. Jim Lentz, president of Toyota's US sales company TMS, said that current trucks based on sedan design have been able to provide sufficient traction without a heavy frame. It is expected that "by 2025, most of the framework structures can be conceived. All models have been eliminated."

However, Lexus has no intention to get involved in the miniaturized luxury cars such as Mercedes-Benz B and BMW 1 Series. At present, Toyota Motor is convinced that the product can meet the average fuel efficiency standard set by the U.S. government, so it does not need to excessively miniaturize it. Lentz said: "I don't think that Lexus will develop a model with a lower specification than CT, either from a luxury or a price perspective."

"Car News" summarizes Lexus's future development trends:

· More high-end and mid-range coupe Coupe

· Possible development of 7 cross-over vehicles · Derivation of more sub-models under the CT 200h model, including entry hatchbacks · Trucks Moving from framed/unsupported body to mono-structured/bearing body ·CT Will not develop more small-size models to reduce redundancy in addition to the new car, Lenz disclosed that part of the sluggish business will be abolished. The first and most likely is the HS hybrid. The car was released in 2009 and sold only 2,864 vehicles in 2011, a sharp drop of 73% year-on-year.

Lentz commented: "From the long-term demand perspective of the US market, HS is not a necessary model."

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