In 2011, the Chinese auto market entered a period of adjustment, and the first-to-market independent brands sought short-term sales guarantees and overseas markets became short-term support. In response to the issue of “independent killing†of independent brands in overseas markets, Lu Luxun, deputy director of the Department of Mechanical and Electrical Industry of the Ministry of Commerce, stated that next year or through policy adjustments, it will increase autonomy by improving the standards for the export of independent brands. Brand competitiveness in overseas markets.
He said, first of all, it is possible to reduce the operating investment of mobile companies by raising the threshold of export volume. Second, on the basis of existing qualifications, the standards and requirements for the construction of overseas marketing networks have been strengthened. Third, by accelerating the merger and reorganization of auto companies and optimizing exporters.
Lu Lun believes that the most important thing for auto companies in the overseas market is to raise standards and export qualifications. He said, “Since the accession to the WTO, by 2010, our total vehicle fleet has increased from the initial 20,000 to the 680,000 at the peak, which means that we are more vertical than ourselves, and the pace of development is very optimistic. Yes, our growth is nearly 40 times."
However, Lu Xun reminded, "The fundamental constraints are within ourselves and within us." Because auto products are the same as other global foreign trade products, the two factors that they depend on are changing.
He said, first of all, it is possible to reduce the operating investment of mobile companies by raising the threshold of export volume. Second, on the basis of existing qualifications, the standards and requirements for the construction of overseas marketing networks have been strengthened. Third, by accelerating the merger and reorganization of auto companies and optimizing exporters.
Lu Lun believes that the most important thing for auto companies in the overseas market is to raise standards and export qualifications. He said, “Since the accession to the WTO, by 2010, our total vehicle fleet has increased from the initial 20,000 to the 680,000 at the peak, which means that we are more vertical than ourselves, and the pace of development is very optimistic. Yes, our growth is nearly 40 times."
However, Lu Xun reminded, "The fundamental constraints are within ourselves and within us." Because auto products are the same as other global foreign trade products, the two factors that they depend on are changing.
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