The differentiation of high-performance heavy-duty diesel engines in production and sales of heavy-duty trucks shows significant advantages in adversity


From January to May 2011, the 23 automobile diesel engine manufacturers incorporated by the China Association of Automobile Manufacturers produced 1.716 million diesel engines, a year-on-year decrease of 1.9%, and sales (commodity) of 1.443 million units, an increase of 2.1% from the same period last year.

The poor sales of automobile diesel engines are obviously affected by the sluggish domestic commercial vehicle market, especially the impact of the medium and heavy truck market. From January to May 2011, the production of goods vehicles (including non-complete vehicles and semi-trailer tractors) was 1.652 million, which was a year-on-year decrease of 4.4% and sales of 1.107 million units, a year-on-year decrease of 3.1%. The sluggish demand in the truck market has directly affected the purchase of diesel engines.

Heavy firewood business performance differentiation

In 2010, China’s heavy-duty truck sales exceeded 1 million for the first time, directly driving the demand for heavy-duty diesel engines, a year-on-year increase. In 2011, this momentum did not continue. Data show that from January to May 2011, heavy goods trucks (including non-complete vehicles and semi-trailer tractors) produced 458,000 vehicles, a year-on-year decrease of 5.9%; sales of 479,000 units, a year-on-year decrease of 2.3%, and many heavy-duty engine manufacturers Sales tasks are difficult to complete.

In the context of the overall impact of the industry, companies have shown significant differentiation. From January to May 2011, Weichai Holding Group Co., Ltd. sold 210,400 units, a year-on-year increase of 6.5%, Dongfeng Motor Co., Ltd. sold 115,000 units, a year-on-year increase of 16.3%, and Shanghai Diesel Engine Co., Ltd. sold 17,000 units, a year-on-year increase. 41.2%. The self-distribution of China National Heavy Duty Diesel Engine, which was mainly used for internal assembly, was 76,000 units, a year-on-year decrease of 14.8%. A careful study of the sales situation of various companies can reveal a clear feature that high-performance engines are more popular with the market.

According to information from Weichai insiders, in the bad market conditions in 2011, Weichai is still able to maintain a certain degree of growth. In addition to the 2010 orders still being completed, the traditional advantages of Weichai's heavy-duty diesel engine brand and performance are exerted. come out. Weichai has maintained a high market share in the domestic heavy-duty diesel engine market. The market share of engines with more than 10 liters in the domestic heavy-duty vehicle power supporting industry with a capacity of more than 15 tons is 80%.

In 2011, the product mix of the Weichai vehicle engine was the Lanqing Power II generation + heart engine series engine, which played an important role in stabilizing the market. In addition, weichai engines have ample technical reserves and can easily upgrade products. Thanks to the good performance of Weichai engines, sales of heavy trucks such as Shaanxi Automobile, Foton, and Beiben, which are mainly equipped with Weichai engines, have increased by more than 10% in the light of weak demand for heavy trucks.

Dongfeng Cummins has also performed well in the market. In the past five years, Dongfeng Cummins did not have a heavy-duty dump truck engine. After launching this engine in 2010, it was fitted to Dongfeng Hercules and the sales were very good. In 2011, Dongfeng Cummins stepped up its penetration in the market and increased sales and service personnel in many areas, particularly in the northwest region. According to informed sources, Dongfeng Cummins has already completed half a year of sales in advance.

Under heavy inventory pressure, the sales of heavy-duty diesel engines from China Heavy Duty Truck are not optimistic. In the first five months of 2011, the sales volume of FAW Jiefang heavy trucks saw a large drop, which was mainly driven by the drop in the sales volume of semi-trailer tractors, and Xikcha, which supplied engines for FAW, was also affected.

The situation in the future is mixed

According to FAW Road, according to the introduction of Dachaicha Market Department, in the second half of 2011, the heavy-duty diesel engine market is still difficult to make major improvements. It is expected that the annual sales volume will be the same as in 2010, and the forthcoming implementation of the National IV emission standard will hardly play a significant role in driving sales. It is normal for sales in 2011 to be flat or slightly lower than in 2010.

Due to the 2010 sales overdraft demand in 2011, it should be combined with sales in 2011 and sales in 2010 and then compared with previous years. This conclusion is more objective. Continuing interest rate hikes and raising the deposit reserve ratio in 2011 also had a certain impact on truck sales. If the frequency of raising interest rates and increasing the reserve requirement ratio in the second half of the year is reduced, truck sales should have a certain rebound.

According to related personnel from Xichai, the heavy truck sales in January-March 2011 increased, but began to decline in April and May. In May 2011, sales of Xi Chai remained flat or slightly lower year-on-year. It is expected that the annual sales will be consistent with 2010. Year flat.

For the situation of the heavy-duty diesel engine market during the 12th Five-Year Plan period, people in the industry are generally optimistic. During the 12th Five-Year Plan period, China's GDP growth rate will remain in the range of 7%-9%. Truck sales will generally be slightly higher than the GDP growth rate, which will drive the sales of heavy-duty diesel engines. FAW Group's judgment on the heavy-duty diesel engine market during the 12th Five-Year Plan period is that growth will be relatively stable and there will be no wide-range shocks.

However, there will be major changes in the market segments, the proportion of tractors will exceed the number of trucks, and the proportion of dump trucks will also decline. This is mainly due to the fact that during the 12th Five-Year Plan period, the state will reduce the pulling effect of investment on the economy and increase the driving role of consumption. The main transport of tractors is consumer goods, and the sales of dump trucks are mainly investment. Therefore, companies should be targeted when developing engines.

Increase the penetration of the bus market

In the case of poor sales of heavy trucks, engine companies invariably chose to move to the bus market. Due to the relatively stable travel demand of passengers, passenger cars (including non-integrated vehicles) maintained sales growth of 8.1% in the first five months of 2011. Both Xichai and Dongfeng Cummins have intensified efforts to develop the passenger car market, which will play an important role in driving overall product sales.

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