·The rubber industry "13th Five-Year Plan" marches to the tires

China has officially moved from the world's largest tire producing country to a strong tire manufacturing country.

â–  One hundred years to create the world's largest

In 1915, Guangdong Brothers Gum Company, the first rubber company in China, was established. This marks the birth of the Chinese rubber industry. In October 1934, Shanghai Dazhonghua Rubber Factory began trial production of automobile tires based on bicycle tire production. This marks the birth of the Chinese car tire industry.

In 2006, the annual output of Chinese tires reached 285 million, exceeding the annual output of 223 million tires in the United States. This marks China becoming the world's largest tire producer. Deng Yaxuan, president of China Rubber Industry Association, said: "Since then, China has maintained this advantage, ranking first in the world for tire production for 10 consecutive years." China is also the world's largest tire exporter. In 2014, China exported 181 million tires, accounting for 44.9% of the total output.

Especially gratifying is that in recent years, radial tires have gradually become the leading products of the Chinese tire industry. During the “Twelfth Five-Year Plan” period, the meridian rate of Chinese tires gradually increased from 85% to 90%. As tire products go abroad, some tire companies have set up factories abroad, set up research and development centers, explore international trade markets, and sponsor international important events. Some large enterprises in the domestic tire industry have also carried out a series of internal reforms, constantly adjusting the operating structure, building a corporate grouping system and a diversified development framework, and significantly improving the competitiveness of the international market. China's tire industry has driven the development of related industries such as rubber raw materials, machinery and equipment, recycling and logistics, and has become an important driving force for economic growth.

■ China's rubber industry is “big but not strong”

"China's rubber industry is still large but not strong, mainly in the low level of modernization of the rubber industry, weak independent innovation capability, weak international competitiveness, and low economic operation. With the rubber industry of the United States, France, Germany, Italy, Japan and other powerful countries. In comparison, the gap in China's rubber industry is still very large.” The rubber industry mentioned by Fan Rende, honorary president of China Rubber Industry Association, of course includes the tire industry. The "Planning Guidelines" specifically lists the gap between China's tire industry and the international advanced level.

There is a big gap in research and development investment. The amount of R&D investment of China's listed tire companies is generally only about 1/6 of that of well-known multinational tire companies, resulting in insufficient independent innovation capability of China's tire industry and huge gap in patent quality. A large number of tire companies have a serious shortage of technicians. Some formula technicians don’t even understand the basic principles of tires. What about innovation?

The level of informationization and automation is low. The international advanced tire enterprises have basically realized the unmanned manufacturing process. Many enterprises in China's tire industry have not formulated an overall development strategy of “integration of two technologies (informatization, automation)”, nor have they formed a “two-in-one integration” system, and have also interpreted “two-in-one integration” as the acquisition of advanced equipment. Therefore, the coverage of ERP, PLM and other informatization software in the Chinese tire industry is only about 30%, and the seamless connection between the platforms is poor.

Fan Rende believes that high production efficiency is a comprehensive manifestation of the “strong” strength of today's tire industry. Nokia Tire Company ranks first in the world tire industry with a sales volume of US$508,000 per capita. Sumitomo Tire Company ranks second in sales of US$378,000 per capita, and Toyo Rubber Industries Co., Ltd. ranks third in per capita sales of US$373,000. . The per capita sales of China's tire industry is only 1/3 to 1/2 of the world's advanced level. This is the most fundamental gap.

Industry concentration is low. According to incomplete statistics, there are 600 large-scale tire enterprises in China, and there are countless small enterprises. In the world's top 75 tire industry in 2015, Japan's Bridgestone, France's Michelin and the United States Goodyear's total sales accounted for 37.2% of the world's tire industry total sales, China's 29 tire companies' total sales accounted for the world's tire industry total sales 15.6% of the amount.

The price of the product is low. The price of China's all-steel radial tires is only 70% to 80% of the international brand price, and the price of semi-steel radial tires is only about 50% of the international brand price. The average export price of Chinese tires dropped from US$3.23/kg in 2013 to US$2.6/kg in the first seven months of 2015. Among them, in 2013, the price of passenger car tires exported from China to some developed countries was only 56% to 80% of the average price of tires in other countries. The average import price of some tires is four times higher than the export price.

The profit margin is low. The average sales profit rate of Chinese tire companies is 3% to 5%, and the average sales profit rate of foreign advanced tire companies is 10% to 15%. A person familiar with the matter told the reporter: "In 2015, the profit rate of many domestic tire companies was below 1%."

In terms of environmental protection, quality, brand, etc., the gap between China's tire industry and the international advanced level is also great.

â–  "Thirteenth Five-Year Plan" to the tire industry powers

Based on "Made in China 2025", the "Planning Guidelines" proposes new and innovative strategies, new tasks and new measures, guided by innovation-driven, intelligent manufacturing, green development and brand building, and strives for China in 2020 ( In the last year of the “Thirteenth Five-Year Plan”, it entered the primary stage of the tire industry.

According to the overall thinking of the "Planning Guidelines", during the "13th Five-Year Plan" period, China's tire industry will adjust its structure, eliminate backward production capacity, limit low-level repeated investment, transform traditional tire industry with high technology, and improve industrial concentration and enterprise competitiveness; Adhere to independent innovation, improve product technology content; save energy, protect the environment, vigorously promote green manufacturing; strengthen industry self-discipline, cultivate brand products, and promote healthy development of the industry; focus on improving automation level, information level, product quality, production efficiency and economy Benefits; the total volume maintains a growth trend, but the average annual growth rate is slightly lower than the current level, and continues to consolidate the international leading scale influence and export share, with sales increasing by about 7% annually.

In accordance with the overall measures of the “Planning Guidelines”, during the “Thirteenth Five-Year Plan” period, the Chinese tire industry will increase the application of new raw materials, reduce the use of petroleum-based raw materials; realize intelligent manufacturing, continue to improve automated production lines; build a low-carbon economy and a circular economy; The modern enterprise model is to develop vertical asset restructuring enterprises, horizontal asset restructuring enterprises, brand sharing and restructuring enterprises and overseas investment enterprises through mergers and acquisitions of listed companies, brand sharing mergers and acquisitions, and production and marketing integration; develop modern marketing models and accelerate e-commerce platforms. Construction, develop a business model that combines chain and e-commerce; cultivate and create a talented team with high quality, innovative spirit and dedication. The "Thirteenth Five-Year Plan" is a key stage for China to become a world leader in the tire industry. The "Planning Guidelines" will certainly play an important leading and guiding role in the sustainable development of China's tire industry.

Deng Yaxuan appealed: "At a new starting point, the whole industry should emancipate the mind, broaden its horizons, unite as one, gather strength, develop and innovate, and go forward on the new journey to the world's tire industry powerhouse!"

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