2015 LED industry trends under the new normal of policy and market

De-administration has always been the direction of administrative reform. The significant impact of de-administration on the lighting and lighting industry is government procurement. The government-led engineering procurement will be more social-oriented next year and in the future. However, due to the technology, scale and product threshold, municipal engineering procurement is still the stage for the strength of enterprises. First, government procurement has the purpose of supporting industries. Therefore, local leading enterprises will be the biggest beneficiaries. This also points out the development direction for new enterprises and small and micro enterprises. It provides leading technologies and accessories for large enterprises, or Provide OEM for large enterprises, and differentiate the sales channels. Second, the similarities and differences in the industrial decision-making of local governments: traditional lighting industrial zones such as Guangdong, Fujian, Jiangsu, Zhejiang and Shanghai, maintaining the original position of the industry in the industrial layout and promoting local industrial upgrading are still the mainstream of the policy. Guangdong Science and Technology Department recently listed the visible light communication and optical component standards as a major financial support project of the Guangdong Provincial Science and Technology Department, and strived to maintain technological leadership in the field of visible light communication and promote the development of related enterprises in related fields. Other provinces such as Jiangxi and Hunan, which have vigorously introduced lighting industry, have not reduced their industrial policy support. Some industrial parks have been built and put into production, which will affect the lighting industry's pattern. Some changes in the distribution structure of production will be presented. The trend of proliferation, the products are mainly light source and accessories. Affected by factors such as imperfect production areas, low visibility of the production areas, and the absence of market formation, it is expected that these production areas will not be able to form a scale for traditional production areas in the next three to five years. The next step in these production areas should be to make breakthroughs in the construction of technology, supporting facilities and market influence, and then have the motivation for long-term development. Third, technology and standards. The administrative decision-making under de-administration will still deeply influence the development of the industry. The administrative means are mainly to formulate and issue standards, including the process of guiding the formulation of standards, the formulation of the main body, the implementation of standards and incentives, and the certification of qualifications. On the one hand, the policy level develops new technologies and standards to expand the scope of business operations, and provides new opportunities for enterprise development. On the other hand, it promotes the upgrading of the industry by improving the technical standards to improve the entry barriers of the entire industry. Under the influence of the market environment (incremental declining becomes the new normal of lighting product demand) and industrial policy, the market Matthew effect will continue to emerge. Most industry analysts believe that the M&A case will increase, and the unsustainable enterprise will Withdrew from the industry stage by means of acquisition, bankruptcy and other means. In terms of the production area pattern, the lighting production area centered on the ancient town, the production and sales status of the lighting is difficult to shake, the scale of the enterprise will continue to maintain the current state, with a high visibility of the production area, seamless connection with the market, and convenient procurement of accessories. Small towns in ancient towns still have quantitative advantages. The small town enterprises involved in LED production will lose competitiveness in the process of LED technology upgrade, branding and scale development. It is expected that some traditional lighting companies, LED will withdraw from its business scope. Some enterprises will also be dragged down by the LED sector and enter a state of difficult survival. The LED industry in Guzhen is unlikely to have a major improvement, and it will continue to play an insignificant role in the LED layout, but it must maintain the largest market for LED products in home lighting applications (and maintain some commercial lighting market), and become LED products in other producing areas. A test field suitable for market demand. LED products outside the project: home improvement lighting, commercial lighting, Guzhen will also be the country's largest shipping market. In other production areas outside the ancient towns such as Shenzhen, Guangzhou, Foshan, Huizhou, and Jiangxi, Fujian, Jiangsu, Zhejiang and other places, high-quality LED light sources and LED accessories will continue to dominate the market. Companies in these regions, OEMs, exporters, light source products for finished products, and traditional channels that are gradually established are the four major channels for their sales. The development towards the production of finished products is a strategic issue that such companies have already begun or are brewing.

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