Chlor-alkali industry: structural differences between bittersweet

The main characteristics of the development of the “Twelfth Five-Year Plan” during the “Twelfth Five-Year Plan” period are the continuous expansion of industry scale, the differentiation of leading product markets, and the inequality of companies due to differences in product structure. Due to the large volume of exports caused by the Great Japan Earthquake and the increase in downstream consumption, large companies with large capacity for caustic soda production and some manufacturers of chlorine-consuming products have a better profit, but calcium carbide polyvinyl chloride (PVC) companies have insufficient capacity and downstream demand due to excess capacity. Due to high costs and low product prices, it is difficult for calcium carbide PVC companies that do not have integrated coal-fired power plants and have a single product.

Judging from the benefits of the whole industry in the whole year, due to the firmness of the caustic soda market, the benefits of the entire industry are obviously better than those of 2010. According to monthly statistics of 79 key enterprises by the China Chlor-Alkali Industry Association, from January to October 2011, the industry realized a profit of 5.75 billion yuan, an increase of 82% over the same period of last year. There were 19 loss-making enterprises, a year-on-year decrease of 5, a loss of 24%, and a decrease of 6 percentage points from the same period last year. In the first half of the year, the benefits were very good. Since the second half of the year, especially since the fourth quarter, the industry's economic efficiency has decreased.

The caustic soda market remained strong throughout the year and made outstanding contributions to the smooth operation of the industry. According to statistics, in the first 10 months of 2011, the export of solid alkali was 460,000 tons, an increase of 3% year-on-year; the export of liquid caustic soda was 1.37 million tons, an increase of 78% year-on-year. It is expected that the annual export volume will exceed 2 million tons again. Among them, due to the “3.11” major earthquake in Japan and the export of electricity in some parts of the country due to power shortage caused by the power shortage policy led to a comprehensive source of tension, so that the domestic caustic soda market out of a wave of hot market. After the impact of the earthquake was relieved, key enterprises such as Formosa Plastics of Taiwan and Tosoh of Japan emerged successively to stop due to accidents, further boosting domestic exports of caustic soda.

It is worth noting that in 2011, driven by the price of caustic soda which has climbed to a record high, the profit model of “supplementing chlorine by alkali” has become prominent. Because the market situation of caustic soda is good, there is a common problem in the industry, that is, companies that consider the chlor-alkali products that are launched are very numerous. Therefore, the chlor-alkali products launched by the company increase the risk of overcapacity.

Different from the firmness of the caustic soda market, PVC products are affected by many unfavorable factors such as overcapacity, shortage of downstream funds and weak international and domestic markets throughout the year. The market activity is relatively poor, and the operating rate of enterprises is obviously insufficient. In the case where the downstream demand is not effectively released, supply exceeds demand and it is difficult for the PVC industry to further develop. Coupled with the real estate market "restriction order" and other regulatory measures, making the PVC industry in 2011 is struggling. Except for some companies maintaining a high load, some have halted production for half a year, some have operating rates of only 40% to 50%, and the average operating rate of producing PVC equipment is around 60%. It is estimated that the output will be around 12.8 million tons in 2011, and the capacity will be idle. Some of the PVC companies that do not have coal-fired power supply integration and single-product calcium carbide process have the greatest difficulties, and the task of structural adjustment facing the chlor-alkali industry will also become more severe.

The global economic growth slowed down, the European debt crisis deepened, the financial market fluctuated, the Middle East and North Africa continued to fluctuate, and natural disasters occurred frequently. All these factors have negative impacts on the world economy, while the domestic economic growth slows down and energy prices continue to rise. The factors such as excessive production capacity in the chlor-alkali industry and intensified market competition also increase the instability and uncertainty in the development of the domestic chlor-alkali industry, which will have an important impact on the operation of the entire industry in 2012.

According to research from the Chlor-Alkali Association, some leading companies in the industry, such as Shanghai Chlor-Alkali Chemical Co., Ltd. and Xinjiang Tianye (Group) Co., Ltd., have begun to develop high-value-added alkali- and chlorine-consuming products, as well as refinement and specialization. And series of PVC products, while focusing on the production of PVC special materials, and constantly expand the application of products.

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