Beijing Auto Show: Auto giants battle China's largest auto show


It is expected that the booth revenue will be more than 100 million yuan, plus ticket sales revenue, and there will be about 2 billion in revenue. The general manager of the China International Exhibition Center has stated that it has invested 150 million yuan. If it does not come out of the SARS accident at last year's Shanghai International Auto Show, making money should be no problem. The largest and highest-grade 2004 Beijing International Automobile Exhibition will be held on June 9. It is held until the 16th. It is expected that there will be more than 1,400 domestic and overseas auto and component companies from 20 countries and regions participating in this auto show. The exhibition area is nearly 110,000 square meters, and the audience is expected to exceed 400,000. Ford, Nissan, Audi, Hyundai, BMW, Honda, Volkswagen and other international auto giants as well as China's three major automotive groups will bring new products. The two-for-one Beijing International Automobile Industry Exhibition, held every two years, was co-founded by China National Offshore Foreign Economic and Technical Cooperation Corporation and the China International Exhibition Center Group Corporation. It has been successfully held for seven sessions so far. The 7th Beijing Auto Show in 2002 set a new record for professional exhibitions in China in terms of the number of exhibitors, variety of exhibits, quantity, and number of visitors. In November last year, some organizers and organizers held a press conference in Beijing to announce that another "Beijing International Automobile Exhibition" will be held in May 2004. The news of a city hosting two identical international auto shows in less than a month has caused comments from various sectors of society. Since then, the organizers of the two Beijing International Auto Show have re-associated secret consultations. After nearly a month of negotiations, Wan Jifei, president of the China Council for the Promotion of International Trade, announced on behalf of the organizer of the Beijing International Automobile Exhibition in December last year that the Beijing International Automobile Exhibition will be held at the China International Exhibition Center from June 9 to June 16, 2004. Organize and set up a branch venue in the Agricultural Exhibition Hall. Zhang Wei, vice president of the China Council for the Promotion of International Trade, also stated that there is only one Beijing auto show in 2004 and no second will be done. The "Financial Times" was informed that the total exhibition area was nearly 120,000 square meters (80,000 square meters for the International Exhibition Center and 40,000 square meters for the Agricultural Exhibition Hall), and the exhibition fee per square meter was 1,200 yuan for the domestic auto dealers. Foreign car dealers are 260 US dollars. It is expected that the booth revenue will be more than 100 million yuan, plus ticket sales revenue, and there will be about 2 billion in revenue. The general manager of the China International Exhibition Center stated that it has invested 150 million yuan. If it does not happen that the Shanghai International Auto Show suffered SARS last year, making money should be no problem. For the first time, the organizer of the E-ticket Evidence Auto Show introduced that the auto show will fully display new products, new technologies and new concepts in the automotive industry today, reflecting the development trends and trends of the global automotive industry. The exhibition is the first implementation of electronic magnetic card visiting tickets. The electronic ticket and viewer registration system adopted by Auto Show uses advanced card identification technology to identify bar codes and non-contact electronic cards at the same time. It has extremely high anti-counterfeiting capabilities, and can accurately count ticket and ticket sales data. The flow of people at the exhibition. The China International Exhibition Center has set up 22 two-way electronic ticket gates and multiple handheld and mobile ticket checking devices. During the auto show, including the visitors' tickets, exhibitors' certificates, journalist's certificates, and various types of staff's certificates, all of them use electronic ticket cards, which can increase work efficiency and curb false acts of counterfeiting and reselling tickets. The day before the opening of the car (June 9th) was for the Auto Expo News Day, and only journalists from domestic and foreign news media were invited to visit and interview. June 10th and 11th were professional visit days. The fare was RMB 100 each; June From the 12th to the 16th is a public visit day, the fare is RMB 50 per piece. Visitors can visit the China International Exhibition Center and the National Agricultural Exhibition Hall once for each ticket. Over 1400 domestic and overseas autos and parts companies from 20 countries and regions in the auto giants will participate in this auto show. Among them, Ford Motor Co., Ltd., together with Ford's various related brands, has occupied more than 5,000 square meters of large independent exhibition halls in the International Exhibition Center No. 2 and No. 3, breaking through the record of Ford Motors participating in the China Auto Show. Mercedes-Benz car exclusive Hall 5, booth area of ​​3,180 square meters, ranked second in the auto show. The auto exhibition area of ​​Volvo, an international high-end luxury brand that has been actively exploited in the Chinese automobile market, has an area of ​​more than 1,000 square meters, and it is the largest exhibition since it entered the Chinese market. Below 500 square meters there are Geely, Chery, BYD and other brands, Geely Automobile Group is very dissatisfied with this arrangement, that the organizers have some "offbeat oceans," Geely became a family member also criticized this. However, Geely Group has booths in Hall 10, but there are more than 400 square meters of booths outside. Chery was not so lucky. General Manager Jin Yubo complained that they only got 400 square meters of booth space. U.S. General Motors, which ranks first in the world's automobile production and sales volume, did not set up a stand alone. On the 2,000-square-meter exhibition stand of Shanghai General Motors, it made its debut on the brand-new lineup of multi-brand auto companies. In addition to localized brands Buick, Cadillac, Regal, Excelle, Landside Business Class and avant-garde Cadillac CTS, and SRX are on the stage, while the Buick and Cadillac North American concept vehicles on display at the same stage are intended to reveal the latest international trends and Shanghai GM. The endless stream of globalization, the future of science and technology. China's FAW Group will bring 19 passenger car new products such as Hongqi, Volkswagen, Audi, Toyota, Mazda and Xiali to the exhibition and arrange a series of affection activities of “meet the first car and feel the first partner”. The booth is composed of three “S” shapes, representing the three concepts of “Science (S), Art (S), and Cooperation (S)”. Dongfeng Motor Co., Ltd. also has more than 1,000 square meters of booths in Hall 1, with 10 vehicles participating.

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